Integrated News Management and Multi-Channel Distribution for the Polish Press Agency

End to end multimedia DAM and distribution system

The Polish Press Agency (PAP) was facing a serious gap of important functionalities in its text production system, and was looking to replace a non-flexible reception system for news wires reception in various formats.




Polish Press Agency


News Management


newsasset platform


Use of a unified, robust platform to create, manage and distribute news content via multiple channels
Use of a unified, robust platform to create, manage and distribute news content via multiple channels
Categorization and classification based on IPTC standards
Categorization and classification based on IPTC standards
Implementation of a system with reasonable TCO
Implementation of a system with reasonable TCO

The insights behind the project

Polish Press Agency (PAP) is the single largest source of news from Poland with over 250 reporters and 40 photojournalists delivering accurate and comprehensive news to leading media outlets, government, and financial institutions, investors, and entrepreneurs in and outside of Poland.

A thorough analysis showed that the PAP needed support for significantly high usage volumes in terms of users and of handled content. Moreover, they were looking for a single, easy to use, platform for handling all types of multimedia to secure operational improvement, along with reliable remote access capabilities for regional corresponders.

What we did for the client

In 2008, the Polish Press Agency (PAP) trusted Athens Technology Center (ATC) and newsasset platform (Agency edition), and replaced the old editorial system (KWAZAR) with a common Content Hub that converges editorial production for Print, Digital, Radio, TV and News Agencies and fully supports the production, management, and distribution of news.

A specialized Events module played a vital role for PAP users to handle all news stories planning process. Via this module, the users have the ability to assign Events to Departments and People, accompanied by the capability to monitor news production according to deadlines set.

In addition, users had the chance to exploit sophisticated technology for searching, retrieving, filtering, shorting, previewing, and monitoring digital and news assets across the platform.

Several APIs used to allow integration with other existing systems and a web access subsystem was implemented, providing full editorial and news coverage functionality even remotely.

The outcome

PAP teams now enjoy a complete and secure system for management, delivery, and storage, of sensitive information, handling large volumes of data in various forms, while also exploiting events handling and news planning process. Moreover, newsasset platform allows PAP teams to meet the demands of both traditional customers and electronic media since it supports powerful content reception and automated distribution to multiple channels.

PAP also acquired a system with reasonable TCO; an agile, open-architecture platform, fully expandable to meet any additional future requirement, that ensures a quick return on the investment and its long-lasting duration.

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