OpenBet: Outsourcing Project leads to Unit Acquisition
Improving talent acquisition processes in a cost effective way, with new solutions and novel technology
OpenBet needed to offer its customers’ additional flexibility and to support their expansion plans, whilste continuously supporting existing products and clients.
Custom Software Development
Increased headcount at OpenBet by 25%
Improved ability to deliver and scale its technology and services
Great flexibility in supporting its clients with their own expansion plans
Boost investment to better support new business opportunities and enable existing customers to continue to deliver ‘best-in-class’ experience, with increased lifetime
The insights behind the project
OpenBet is the market leader in providing software for the betting and online gaming industry. The company helps power the most successful operators, including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet and PMU, and now boasts over 20 customers in online gaming.
OpenBet prides itself on product innovation and technical excellence and is proud to be the technology provider and betting platform of choice for bookmakers, national lotteries, and other government-backed betting organizations and operators in newly regulated international markets.
Expanding personnel costs and engineers’ high degree of mobility in London have led OpenBet to examine near sourcing alternatives in Southern and Eastern Europe. Within this process, English language fluency for all recruited staff was critical.
What we did for the client
The whole plan included developing new solutions and novel technology, and demanded a rapid increase in talent and resources, in a cost-effective way. We worked with a staged approach since we had to handle the whole recruiting process and all infrastructure issues, incl. setup the logistics and administration support.
Teams worked over common development and communication platforms with their UK counterparts.
During the 3rd month of operation, there was seamless communication between the London and Athens teams and with key clients.
During the 6th month of operation, the team grew from four to over sixty, to meet development, client support and implementation functions
Following a short period of consolidation, the team grew to one hundred and twenty engineers.
A staged approach that started with a group of 4 developers and grew into a unit of 120 engineers providing development, customer support, maintenance, and new product design.
On the grounds of improving Return on Equity, OpenBet decided to acquire the team, expecting a breakeven within 15 months. OpenBet decided to outsource certain HR functions as well as IT support to ATC for three years following the acquisition in order to achieve business continuity.
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