Peloponnisos Newspaper needed to incorporate a distinct online presence within its publication process, and bring the business into the modern era with a competitive advantage.
Country
Greece
Client
Peloponnisos Newspaper
Project
News Management
Solution
newsasset platform
Unified platform to create, manage and distribute news content
Significantly reduce production time and improve appearance quality
Peloponnisos newspaper entered dynamically regional press and Patra’s area in 1886, as the first daily newspaper circulated to provincial Greek town.
Its 125th anniversary in 2011 was a turning point in the newspaper’s evolution; its daily material was enriched and renewed, its weekend issues were significantly strengthened and acquired distinct identities, while its Sunday edition was totally revamped.
In order to do so, the newspaper was looking to incorporate a distinct online presence within the publication process, while securing its smooth transition to a modern publishing model.
Moreover, they needed to cope with the demands of this new era, i.e. specialized content production process per channel, etc., since, as a regional newspaper, they were facing difficulties finding high-skilled staff for each communication channel.
Peloponnisos newspaper proceeded to the radical reorganization of its information system, selecting newsasset Publishing Edition, seeking for solutions that could combine the print with online presence, by offering an integrated intervention worthy of its history and the journalistic ethos and style that characterize the organization.
The Integrated newsroom concept that newsasset platform provides, secured the joint creation, management and distribution of primary news content for each outlet, via a single editorial team, with no special skills. In addition, the Layout Director module bridged the integrated newsroom team and the production department (i.e. layout process) through interactive features and automatic paging processes.
Furthermore, the newspaper’s editorial teams can now access a single filing system, with unique tools for quick searching, sorting, selecting, and retrieving any content form. Last but not least, newsasset Publishing Edition provides them with real-time, dynamic content update capabilities, in all distribution channels, with one click.
Peloponnisos newspaper has by now enjoyed a significant reduction of the production process steps and times while improving its digital appearance quality. Editorial teams access a unified archiving system, with enhanced search filters, that leads to full and speedy productive exploitation of different digital and news assets.
The organization has acquired a solution that ensures a quick return on the investment and its long-lasting duration since it’s an agile, open-architecture platform, that is fully expandable to meet any additional future requirement.
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