Content personalization is an approach where a publisher customizes a website’s content, messages, emails, and offers for the audience, making it closely aligned with their interests, needs, and behavior.
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Article by Kostas Vrachnos, International Business Development Manager of Athens Technology Center In the early years of the COVID-19 pandemic, the value of the global digital asset management market was estimated to be USD 2,962.2 million in 2020. Based on...
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Producing content quickly to meet reader demands is crucial in publishing, but coordinating internal workflows and outsourced processes can be challenging. The pandemic highlighted the need for greater editorial flexibility, as news organizations shifted to remote editorial production.
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Evidence provided by globally acclaimed media outlets, strongly suggest that consumers are increasingly willing to pay for high-quality journalism, as they recognize the value of credible, well-researched reporting.
On March 29th and 30th, the University of Cyprus held a press conference upon the activities of the Mediterranean Digital Media Observatory (MedDMO). The attendees had the chance to deep dive into the Observatory's aspirations and recent milestones.
Given their distinctive outlook on life and their adeptness with digital technology, publishers must grasp how to captivate Gen Z, who constitute around 32% of the population and are presently the biggest generation.