Publishers and News agencies attending this world-class event, held in Kuala Lumpur (24 – 25 April 2024) will have the chance to experience in action a new, holistic approach to addressing all editorial and fact-checking challenges that contemporary media organizations face.
Digital Media Asia (DMA), organized by the World Association of News Publishers (WAN IFRA), Asia-Pacific’s largest and foremost regional news media industry event on digital trends, revenues, and technology, returns for its 16th year!
In this year’s event, participants can expect to hear from experts about best practices, diving into key areas shaping the future of journalism and media for 2024. Sessions will cover the adoption of audience-first thinking by news media organizations, the essentials of becoming a digital-first newsroom, and the latest innovations reshaping newsrooms. Discussions will also focus on product thinking, the development of new content formats, and strategies for revenue diversification. Highlighting the evolving landscape of digital advertising, the event will explore trends like AI in advertising, native advertising, and the impact of influencer/social media marketing, offering insights into the dynamic interplay between technology and media.
Hence, Athens Technology Center (ATC), which has supplied the global media industry with dedicated, integrated solutions for more than 2 decades, could not miss the chance to participate in this unique gathering!
Specifically, the delegates will have the chance to witness key features of newsasset PLUS, ATC’s response to issues like
- being flexible, in terms of providing effective task assignment and the ability to streamline costs via a SaaS software infrastructure (pay-as-you-go)
- being relevant, by exploiting AI-assisted content aggregation features to timely detect and map trending stories
- being trustworthy, by integrating high-end digital fact-checking tools to enable all investigative journalism functions
- being sustainable, by generating new revenue streams with value-adding services.
The company will be represented by Mrs. Evi Varsou, Media & CMS Solutions Director at ATC, and Mr. Kostas Vrachnos, who, among others, will also gladly share details on the methods and tools available for news organizations to tackle the disinformation phenomena.
