In the publishing industry, time is of the essence. The faster a publisher can produce content that meets consumer demands, the better their bottom line. However, coordinating internal workflows, outsourced processes, and coordinating multiple teams can be a challenge. Given also the fact that the pandemic forced several news organizations to enable virtual newsrooms, this switch to remote editorial production, highlighted the need for greater flexibility.
Integrated, cloud-based editorial and news management platforms were proved valuable in this case, enabling a smooth transition from on-premise to the remote working model for the end-to-end news production process. Cloud-based publishing solutions offer a range of benefits that traditional on-premise solutions cannot match. Here are just a few reasons why they are essential for modern newsrooms:
Full Remote Production
Cloud-based publishing solutions allow all steps of the editorial production workflow to be performed from any location and any device. This means that journalists and editors can work from home or any other location, enabling a truly remote production process.
Integrated Newsroom
Multimedia stories can be created following the desired, customized editorial workflow while also monitoring the production process in real time. The integrated newsroom allows for a more streamlined and efficient editorial process, with editors and writers able to collaborate seamlessly.
Digital Asset Management
The archiving process is fully automated, and searching and retrieving archived content is simplified. Digital Asset Management allows for easier organization and storage of multimedia content, making it easier for editors to access and use it in their stories.
Automatic Page Layout
Publishers can formulate their print editions with just one click, through integration with industry-leading page design & layout tools, like Indesign, into the editorial process. Automatic Page Layout simplifies the publishing process, allowing for a faster turnaround time and reducing the risk of errors.
Cross-Channel Publishing
Multimedia content created once can be seamlessly distributed on multiple platforms, including the web, social media, mobile, and print. This means that news organizations can reach a wider audience with their content, making it more accessible and increasing engagement.
In conclusion, cloud-based publishing solutions offer a range of benefits that make them essential for today’s newsrooms. They enable remote production, streamline the editorial process, simplify digital asset management, automate page layout, and allow for cross-channel publishing. With these advantages, it’s no wonder that cloud-based publishing solutions are becoming increasingly popular in the media industry.
