Athens Technology Center (ATC) will participate in the 77th World News Media Congress, organised by WAN-IFRA, taking place from 1 to 3 June 2026 in Marseille, France. The Congress will bring together the global news publishing community to explore the future of journalism, business transformation, audience engagement and technology-driven innovation.
ATC’s participation reflects its long-standing commitment to supporting publishers, news agencies and media organisations worldwide with advanced software solutions for editorial production, content management, cross-channel publishing and AI-powered newsroom transformation.
With a consistent presence in WAN-IFRA events over the years, ATC continues to engage with the international media community as a strategic technology partner for organisations seeking to modernise their editorial operations and strengthen their digital capabilities. Building on its long-standing engagement with the WAN-IFRA community, ATC will once again present solutions that support publishers and news agencies in modernising editorial production, content management, publishing and verification workflows.
AI-powered editorial ecosystems for the next generation of newsrooms
As newsrooms face increasing pressure to produce more content, across more channels, with greater speed and accuracy, AI is becoming a critical layer of editorial innovation. However, the real challenge is not simply adopting AI tools. It is integrating intelligence into existing editorial workflows in a controlled, transparent and operationally useful way.
At the World News Media Congress 2026, ATC will highlight how its AI-powered solutions for media organisations help editorial teams improve efficiency, enhance trust and support sustainable digital growth. Through newsasset PLUS, ATC provides an AI-enhanced editorial ecosystem for media monitoring, planning, content creation, cross-channel publishing and archiving, transforming fragmented processes into a cohesive, intelligent environment.
Designed for the operational reality of publishers and news agencies, newsasset PLUS brings together editorial automation, AI assistance and audience engagement capabilities in one scalable ecosystem. The platform supports editorial planning, workflow orchestration, Digital Asset Management, content aggregation and curation, cross-channel publishing, archiving, and AI-assisted content production.
From automation to editorial intelligence
ATC’s AI toolkit is designed as a practical co-pilot for editorial teams, helping journalists and editors focus on storytelling, analysis and editorial judgement while routine tasks are simplified. Capabilities include AI-assisted summaries, headline suggestions, translations, metadata enrichment, SEO optimisation, auto-tagging, classification, Named Entity Recognition, predictive content recommendations, and targeted rewriting for different audiences and channels.
These capabilities directly address some of the key priorities shaping the future of media: faster production cycles, better use of newsroom resources, multilingual publishing, content reuse, audience relevance and operational scalability.
ATC exploits AI to support the editorial workflow end-to-end
- AI-supported editorial production |Generating content suggestions, headlines, summaries and captions while supporting structured topic modelling and metadata consistency.
- Speech-to-text and multimedia workflows | Automating transcription for audio and video content, reducing manual effort and improving the speed of multimedia publishing.
- Content tailoring and multilingual publishing | Rewriting and translating content for different audiences, channels and formats while supporting newsroom style and editorial standards.
- SEO and social media optimisation |Providing AI-powered hashtag suggestions, SEO recommendations and social media formatting support to improve discoverability and reach.
- Cross-channel publishing |Helping publishers manage print, digital, mobile, social and agency workflows from a unified editorial hub.
Trust, verification and responsible AI in media
As AI reshapes news production, credibility remains at the centre of newsroom transformation. ATC’s approach combines automation with editorial control, enabling media organisations to benefit from AI while safeguarding accuracy, transparency and trust.
Beyond editorial productivity, ATC will present its work in fact-checking, verification and disinformation resilience, including AI modules designed to support editorial integrity. These include hate speech detection, logical fallacy detection, claim detection and matching, and media literacy chatbot capabilities.
ATC will also highlight Truly Media, a trust and collaboration ecosystem developed and provided in partnership with Deutsche Welle, enabling journalists and fact-checkers to collaborate in real time and enhance verification across borders and platforms.
Helping publishers build smarter audience experiences
The future of publishing is not only about producing content faster. It is also about creating richer, more personalised and more trustworthy reader journeys. ATC’s portfolio includes reader-facing chatbot capabilities trained on publishers’ own archives, supporting personalised content discovery, multilingual FAQs, subscription support and conversational experiences that can strengthen loyalty and engagement.
By connecting editorial intelligence with audience-facing innovation, ATC helps media organisations move beyond isolated AI experiments and towards integrated, measurable digital transformation.
Meet ATC in Marseille
With more than 20 years of experience in designing, developing and supporting technology solutions for publishers and news agencies globally, ATC continues to invest in solutions that help media organisations increase productivity, maintain trust, optimise distribution and unlock new opportunities for growth.
At WAN-IFRA’s World News Media Congress 2026 in Marseille, ATC will meet with publishers, news agencies, media executives and digital transformation leaders to discuss how AI-powered editorial ecosystems can support the next phase of newsroom innovation.
Book a discussion with Evi Varsou or Kostas Vrahnos to explore how newsasset PLUS can support your newsroom’s next stage of transformation.
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